Floor-plans – A second look

Floor-plans have powerful market research behind them, proving their use as a renter’s aid and marketing tool. Wide-angle lens photographs look great, however, we all know a floor plan does not lie. It shows the property’s dimensions and layout as it is.

Let’s face it, we all want to have confidence in what we are buying into, and floor-plans are an excellent way to promote confidence in your listing. 

Confidence often equals conversion (and very often at a higher price)… especially when people are not able to inspect a property in person.

1. 93% of renters say they are more likely to spend time looking at a property with a floor plan and appreciate the listing is more realistic than one without.

2. Properties with floor-plans are opened 7.5 times more often than those without on realestate.com.au.

3. Including a floor-plan in the marketing campaign has been proven to reduce time on the market by up to 50%. Floor-plans are the images that are viewed the most by far!

4. Renters can see how a property “flows” or “works” which builds confidence and helps them decide if it is right for them.

5. Room flow, layout and sizes are all factors that prospects take into consideration, particularly if they are looking for a family home. Renters do not want to waste their time looking at properties that won’t match their needs.

6. Often renters miss things or forget what they have seen after inspecting a property. Storage rooms, cupboards, cloakrooms or a cellar can disappear out of mind but add considerable value. A floor-plan allows prospects to go over the property again once after the viewing.

7. A floor-plan can increase the perceived space, and therefore the rental value of your home. It juxtaposes brilliant photography with the hard facts of what the property really is.

8. A floor-plan can help renters visualise how they may position rooms with their furniture, and help renters measure up new furniture they want to purchase for the property.

9. Floor-plans are useful when considering they make renters feel as though they already have a sense of ownership, which will lead to a higher rate of conversion and extended stays.

10. If a renter is visiting/researching several properties in a day, they may forget which property is which and confuse details of different properties however the layout and the makeup of the home can be the distinguishing factor.