CASE STUDY | Flexi-Letting

UK Investor & Lifestyle Property — Creating the best of both worlds!

May 26, 2024 – 4-minute read – by Don Binkley – edited by Guilherme L Souza

Many property investors believe they have little choice when it comes to their investment properties. The options seem only to be to lock it up in a long-term lease or offer it for holiday rentals. We often hear, “I bought the property because I wanted to use it myself, but I ended up having to lease it for a year and now I cannot access it.” However, flexible rental solutions allow owners and investors to combine the benefits of long-term leasing and short-term rentals.

The following case study provides the secret sauce to getting the best out of your investment property while still being able to use it for yourself.

The Situation

After searching for years, David and Katrina found their perfect future retirement property.  They decided on a luxury, oversized, absolute waterfront unit in Sydney’s increasingly popular beachside and harborside suburb of Manly. The property was simply stunning, with high-quality furnishings and luxury interior design, perfect for their lifestyle, and they were excited to use it for their own enjoyment. They lived permanently in the UK and were in the lucky position to be able to travel to Australia every year to escape the winter and enjoy the summer months. 

The problem was they wanted to maximise their investment return but still be able to use it for themselves. It did not make financial sense for the property to be empty for much of the year when they were not there. The last thing they wanted was to restrict their usage of the property with a long-term tenant, to risk holiday renting where they may upset neighbours in such a tightly held building, or to have things damaged with a stream of short-term rental guests.

David and Katrina’s dream come true: Their stunning Manly waterfront property managed by Property Providers allows them to enjoy high returns and personal getaways.

David and Katrina couldn’t find a partner capable of delivering on the promise (or vision) of safely and securely renting their property whilst providing them the opportunity to use it themselves.  

They approached Property Providers because of our reputation for sourcing discerning executive clientele.  They thought we might be able to ‘time things well’ whereby the agency could find an executive tenant to rent the property for extended stays of several months at a time, instead of signing a year-long lease that would lock them out of the property.  Upon further discussion, Property Providers recommended implementing a Flexi-Letting Strategy.  

Flexi-letting is the unique solution pioneered by Property Providers, which many agencies avoid as they lack the capability or desire to deliver it for owners. It provides the flexibility to choose between long-term leasing, extended executive stays, short-term holiday rentals or a combination of all three. Short-term rentals seize lucrative high peak season summer rates, while executive stays and longer-term tenancies provide higher occupancy and income stability throughout the year.

The Result

David and Katrina have created an ideal situation, which is very difficult to replicate. Property Providers has been marketing and managing the property for over 5 years. Marketing runs on both long-term leasing and short-term rental channels simultaneously. This allows the agency to source the most value out of opportunities, by charging different rental rates, depending on consumer demand, seasonality and the owner’s travel plans. Property Providers target different markets with different needs, utilising direct connections and channels that provide access to clientele from around the globe.

Every year is different, but Property Providers has continually been able to convert a blend of executive rentals, corporate leases, lucrative insurance claims and handpicked luxury holiday rentals. Best of all, in between stays/tenancies, David and Katrina have been able to enjoy their dream home and benefit from up to a 30% increase in rental return. This exceeds the benchmarks of usual agencies, which would have been the case had they used a pedestrian rental agency and traditional leasing offerings. The icing on the cake is that they have also been able to fully depreciate and self-fund their handpicked, luxury furnishings. It has been a triple whammy!

Want to learn more?

Property Providers is disrupting the residential rental space by blending boutique property management with luxury accommodation services.  By doing so, we can offer greater flexibility, better service and higher returns. We believe in “Helping People Live Better” by understanding that it is “Your Property”, and we should rent it “Your Way”. We welcome you to learn more about the differences between long-term leasing and short-term rentals or contact us for a personalised consultation.

Property Providers Logo

At Property Providers, our core purpose is “Helping People Live Better”.  As Sydney’s most flexible residential rental agency, we are focused on Property Management and renting “Your Property, Your Way”. We have designed 6 different rental services covering all facets of Long-Term Leasing and Short-Term Stays. Unlike franchise real estate agencies, we see the value in pragmatism and flexibility. Whether you want to rent your property furnished or unfurnished, for 6 months or 5 years, we will manage your property, your way. Our bespoke marketing strategies deliver discerning international tenants who understand quality and are prepared to pay for it.  If you would like to learn more please visit our website or call us on +61 2 9969 7599


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Don Binkley Founder & Agency Principal Property Providers

Don Binkley

Don is a Canadian native who has been living in Sydney since 2000. His career started in advertising/media working with a host of multinational brands. Evolving from marketing, he held a senior leadership position for several years at American Express. In 2010, he founded Property Providers, Sydney’s most flexible residential rental agency. He now leads a passionate team that has become recognised as experts in managing and marketing Sydney’s finest property to the most discerning clientele. Don is driven by the guiding principle that all long-term partnerships have a foundation of mutual respect, mutual commitment, mutual investment and mutual risk. Don is a proud father of 3 boys and is passionate about Skiing, Mountain Biking and Kayaking. (Learn more about Don.)